Buchanan’s Forever

Project Brief:

Bulldozer was invited to present ideas for a new Brief to create a unique Event Property for Buchanans to be executed in Colombia, Mexico and Venezuela. Bulldozer’s final Proposal was presented and approved by Buchanans Global and subsequently rolled-out in LTA by KLP.

The project brought together International stars like Jon Bon Jovi in collaboration with local Artists like Fito Paez and Franco De Vita (Mexico) for intimate and exclusive benefit concerts. Proceeds from the concert were used to revitalize public buildings and parks and the concert was backed up by extensive Lifestyle Advertising, PR and Point of Sale promotions.

“Lifestyle advertising through distinctive music event sponsorship and with the Buchanan’s Forever campaign have been successful in driving brand awareness and then growth. Paul Walsh – Chief Executive Officer Diageo